Jaguar Cars Ltd, known simply as Jaguar ( jag-ew-ər), is a British luxury car manufacturer, headquartered in Whitley, Coventry, England.  A wholly owned subsidiary of the Indian company Tata Motors Ltd, it is operated as part of the Jaguar Land Rover business.  Jaguar was founded as the Swallow Sidecar Company by Sir William Lyons in 1922, originally making motorcycle sidecars before evolving into passenger cars.  The name was changed to Jaguar after WWII to avoid the unfavorable connotations of the SS initials.  Following a merger with the British Motor Corporation in 1968, subsequently subsumed by Leyland, which itself was later nationalized as British Leyland, Jaguar was listed on the London Stock Exchange in 1984, and became a constituent of the FTSE 100 Index until it was acquired by Ford in 1989.